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3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason 

Whenever someone questions the importance of proofreading, my go-to response is: “Pubic relations is quite different from public relations.” We all sometimes make a typo that omits or changes a letter in a word. A typo like that is difficult to spot when the mistake is still an actual word (or words). Just last week, Read More…
The post 3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason appeared first on Copyblogger.

Money

Content Marketing Advice, with a Side of Snark 

So today is April 1, which usually means we’ll try to feed you some stupid joke that will just make you roll your eyes when you realize the date. Not this time, internet. Brian kicked things off on Monday with three ways to get links that you haven’t heard 20 million times from people whose Read More…
The post Content Marketing Advice, with a Side of Snark appeared first on Copyblogger.

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3 Strategic Ways to Get Links to Your Website 

“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now, I Read More…
The post 3 Strategic Ways to Get Links to Your Website appeared first on Copyblogger.

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Search Engine Madness on Copyblogger 

Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO. One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all Read More…
The post Search Engine Madness on Copyblogger appeared first on Copyblogger.

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How to Build Relationships with Online Influencers (Without the Awkward) 

We’ve been telling you there’s no great secret to search optimization, but that’s kind of a lie, isn’t it? There is one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called Read More…
The post How to Build Relationships with Online Influencers (Without the Awkward) appeared first on Copyblogger.

Money

Schedule 30 Minutes to Uncover the Keys to More Powerful Content 

I understand why content marketers may avoid SEO: it seems complicated and time-consuming. But I’ve got good news. Today, you’ll learn why content marketers like you are well-positioned to use SEO tactics — possibly even more so than *cough* an SEO like me. Keyword research doesn’t have to be a marathon. A brisk, 30-minute walk Read More…
The post Schedule 30 Minutes to Uncover the Keys to More Powerful Content appeared first on Copyblogger.

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Zen and the Art of Content Marketing 

Google reminds me that we’ve covered the intersection of Zen and business a few times at Copyblogger … which doesn’t surprise me a bit. At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki: “To speak of waves apart from water or water apart Read More…
The post Zen and the Art of Content Marketing appeared first on Copyblogger.

Money

5 Content Optimization Mistakes You’ll Wish You Fixed Sooner 

By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses, Read More…
The post 5 Content Optimization Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.

Money

Introducing the New StudioPress Blog 

Well, it’s been a while since you’ve seen my byline around here at Copyblogger, but that’s for a few good reasons — I’ve had my head down and been working hard over at StudioPress (specifically, the all-new StudioPress Sites you’ve been hearing about). If you’re interested in checking it out, you’ll see that the StudioPress Read More…
The post Introducing the New StudioPress Blog appeared first on Copyblogger.

Money

2017 Content Excellence Challenge: The March Prompts 

Hey there, content geniuses — it’s March, and that means we have new prompts for our Content Excellence Challenge. This is a yearlong community exercise in getting better at what we do … and more productive, so we can do more of it. (Or even accomplish something crazy like having a life.) So, let’s do Read More…
The post 2017 Content Excellence Challenge: The March Prompts appeared first on Copyblogger.
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