Category: Money

The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to Read More…
The post Your No-Nonsense Guide to Getting Started with Social Media Ads appeared first on Copyblogger.

Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a Read More…
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When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In Read More…
The post How Strategic Content Converts to Email Subscriptions and Sales appeared first on Copyblogger.

I hate to be the one to break this to you, but … Your audience does not need your ideas. Sorry to disappoint you. It’s true though. Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff. Think about Read More…
The post Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide appeared first on Copyblogger.

Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post. On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … Read More…
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I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal Read More…
The post 8 Calls to Action that Initiate New Relationships with Customers and Collaborators appeared first on Copyblogger.

I’m going to let you in on a little secret. It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to. By now, many of you know the basics of the craft of copywriting … Know your audience. Know your product Read More…
The post How to Get Your Writing on the Road to Being Read and Spread appeared first on Copyblogger.

We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers. And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our Read More…
The post Why You Don’t Need to Be a Thought Leader appeared first on Copyblogger.

It’s April! Don’t ask me where March went, because I have no idea. But it’s time once again for a pair of Content Excellence Challenge prompts. Each month this year, we’ll give you two prompts — one intended to make you a better writer and one intended to make you a more productive one. This Read More…
The post 2017 Content Excellence Challenge: The April Prompts appeared first on Copyblogger.
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On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both. Proofreading might not seem exciting, until the day you publish a post with the Read More…
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