Category: Money

Some weeks are all sunshine and lollipops. This week is not that week. Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselves when they’re conducting Read More…
The post What Not to Do (in Content Marketing) appeared first on Copyblogger.

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter. They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting not very good emails more frequently. I should Read More…
The post A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail appeared first on Copyblogger.

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.” Gallant was a kid who always did the Read More…
The post The Goofus and Gallant Guide to Success on the Web appeared first on Copyblogger.

I got an email from my team last week saying, “Seth Godin just wrote a post about an interesting new program he’s doing. Should we try to get him on the podcast?” The answer to that question is always Hell, yes. It’s always great to talk with Seth, and he shared a little bit about Read More…
The post Tough Love Week on Copyblogger appeared first on Copyblogger.

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website. It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection. Can you imagine going back in time Read More…
The post Master This Writing Practice to Find More Loyal Readers appeared first on Copyblogger.

Copywriting is not writing. It is assembling. The best copywriters collect the varied parts of their research and assemble those parts into a true story that resonates with the particular worldview of an audience. Then that story is tested, tweaked, and deployed again. A story that enters the conversation an audience is already having, can Read More…
The post How to Become a Great Copywriter appeared first on Copyblogger.

Did you know that freelancers make up about a third of the U.S. workforce? I didn’t either, until I listened to Brian’s Unemployable podcast episode from last week. What I did know is that freelancers have always been a wonderful part of our audience on Copyblogger. This week, we have a lot of great content Read More…
The post It’s Freelancer Freedom Week on Copyblogger appeared first on Copyblogger.

You may love to write. You may get a lot of positive feedback on your writing. And you may have even picked up many great writing gigs over the years, solidifying your status as a professional writer. But something is missing. It’s difficult to balance writing for your existing clients and attracting new clients. Consequently, Read More…
The post How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You) appeared first on Copyblogger.

This one is just for the professional writers in the audience. You may have seen that we have a listing of recommended Copyblogger Certified Content Marketers. I’m going to tell you a bit about who those folks are and how they’re selected. If you want to hire an excellent professional writer who understands content strategy, Read More…
The post Writers: An Opportunity to Get Copyblogger Certified appeared first on Copyblogger.

Heads up, today is the last day to get your first month free, plus no-charge migration of your existing WordPress site to a brand-new, easy-to-use StudioPress Site. You’ve got until 5:00 p.m. Pacific Time today, April 28, 2017 to get the deal. Simply click this link and the incentives will be applied at checkout. I’ve Read More…
The post Today’s the Last Day to Get a Great Deal on Your New StudioPress Site appeared first on Copyblogger.