All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion Read More…
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Art Silverman had a vendetta against popcorn. Silverman wanted to educate the public about the fact that a typical bag of movie popcorn has 37 grams of saturated fat, while the USDA recommends you have no more than 20 grams in an entire day. That’s important information. But instead of simply citing that surprising statistic, Read More…
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There are two ways to go about business. The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks. This approach is closely related Read More…
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Earlier this year, I wrote that I believe art plays a critical role in content marketing. But what does that actually mean? When you think about it, what does that word “art” really mean? “I’ll know it when I see it.”– Random critic For the purposes of this conversation, I’ll define art as an expression Read More…
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