How to Run a Sustainable Writing Business (Where the Backbone of Success Is Simply … You)
You may love to write. You may get a lot of positive feedback on your writing. And you may have even picked up many great writing gigs over the years, solidifying your status as a professional writer. But something is missing. It’s difficult to balance writing for your existing clients and attracting new clients. Consequently, Read More…
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Writers: An Opportunity to Get Copyblogger Certified
This one is just for the professional writers in the audience. You may have seen that we have a listing of recommended Copyblogger Certified Content Marketers. I’m going to tell you a bit about who those folks are and how they’re selected. If you want to hire an excellent professional writer who understands content strategy, Read More…
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Today’s the Last Day to Get a Great Deal on Your New StudioPress Site
Heads up, today is the last day to get your first month free, plus no-charge migration of your existing WordPress site to a brand-new, easy-to-use StudioPress Site. You’ve got until 5:00 p.m. Pacific Time today, April 28, 2017 to get the deal. Simply click this link and the incentives will be applied at checkout. I’ve Read More…
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Your No-Nonsense Guide to Getting Started with Social Media Ads
The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to Read More…
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3 Ways to Get What You Want by Doing Your Homework
Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner. And then it comes. Ding. An email from Steve Stranger. Maybe he’s a sales pro trying to set up a Read More…
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How Strategic Content Converts to Email Subscriptions and Sales
When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In Read More…
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Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide
I hate to be the one to break this to you, but … Your audience does not need your ideas. Sorry to disappoint you. It’s true though. Your audience is exposed to plenty of ideas. Everywhere they turn online and offline, they are bombarded with ideas. Ideas, ideas, ideas. Mostly filler and fluff. Think about Read More…
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It’s Pet Peeve Week on Copyblogger
Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I’m on team eye roll, and I explained why in Monday’s post. On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert’s secrets, this one is difficult … Read More…
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8 Calls to Action that Initiate New Relationships with Customers and Collaborators
I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal Read More…
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How to Get Your Writing on the Road to Being Read and Spread
I’m going to let you in on a little secret. It’s something the immortals — from Aristotle to Ogilvy to Mamet — have known, but few have stated it as directly as I’m about to. By now, many of you know the basics of the craft of copywriting … Know your audience. Know your product Read More…
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Why You Don’t Need to Be a Thought Leader
We all want to get traffic to our websites. We want to build audiences who are interested in what we have to say and responsive to our offers. And so it’s natural to think that we should become “thought leaders.” (Or, to push the expression a little further down Jargon Lane, “thought leaders in our Read More…
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Try These Useful Suggestions to Build Your Audience
On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both. Proofreading might not seem exciting, until the day you publish a post with the Read More…
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